If you have inherited or decided to join your family business that has been around for generations, you may find yourself dealing with a lot of old-fashioned record-keeping as well as old-fashioned ways of doing business. One of the many things that you may have to deal with in such a situation is trying to modernize your family business and bring your business into the current and modern world. Get to know some of the steps you can and should take to modernize your family business. Then you can start making changes to your family business as soon as possible.
Start with Social Media
In today's business landscape, the most successful businesses have at least some kind of online presence. If your family business has not jumped on the online trend, now is the time, and social media is the way to get started. Millennials and the members of the latest generation are basically social media junkies. They use social media for most of their communication with their friends, to access the news, and to learn about businesses in their area. Plus, baby boomers and even older generations also have a significant number of social media users.
You are missing out on a major demographic if you have no online presence whatsoever. Open a Facebook page or a Twitter account for your business. Invite your social media contacts, and encourage your friends and family to invite others to follow your page or account. Then start posting something every day or every few days. Talk about sales, specific products or services you offer, and any events going on with your business. Taking this step can get you started building an online presence.
Digitize Your Old Records and Documents
When you start working at your family's old-fashioned business, you might be surprised and overwhelmed with all of the papers that clutter up the space. One of the biggest steps that you can take to modernize your family business is to work on digitizing your old records. This means that you will likely need to hire a document scanning company like Indigital Inc to help you out. They will scan all of your old records and documents and put them on a hard drive or cloud services account (or both) for you. Then you can clear out the physical clutter and still have all of the records you need available to you.
You can then scan documents as you go from now forward, helping to keep your records more organized and easily accessible. You will then be able to better manage your business in a streamlined and simple fashion.
Knowing these ways that you can modernize your family business, you can get started right away.